I have always been a fan of IDEO’s approach to problem solving. I love delving into the site to see something new. However I happened to look as some “standard” content today and just remembered how non- standard they are. I loved this description of prototypes
“Prototypes are used to push toward tangible evidence at every stage of the innovation journey. At IDEO, we use prototypes to provide stakeholders with the ability to evaluate an idea through direct and experiential learning, and to create a common vision that informs everyone involved.”

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