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Tag Archives: sales

Three Steps to Freemium

29/06/2010

When Phil Libin set out to develop the Next Big App, he put forth one cardinal rule: “I didn’t want a clever business model.” Come again? “Data analysis, referrals, advertising — it was all kind of sleazy,” says Evernote CEO Libin. “I wanted a clever product. I wanted that product to reach hundreds of millions [...]

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How Storytelling Helps You Sell

02/06/2010

If you’ve been in sales for a while you may have heard of Mike Bosworth. He’s the author of two huge and highly influential best-selling books in the sales training field: Solution Selling and Customer-Centric Selling. It is interesting to note that according to a recent article on BNET he has gone through a major [...]

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